The brand is called "about-face" and it's vegan and cruelty free.
Halsey's brand new makeup line is officialy out! The 26 year old singer and songwriter announced in her social media platforms that "about-face"'s products are already available to preorder.
"Many of you may already know that I have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. It is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool—not looking perfect", she wrote in an Instagram post announcing the big news.
What does the brand's name mean? "about-face" is to suddenly and completely change one's direction, something that identifies the singer's life both personally and professionally.
Recently, Halsey was involved in a controversy when she joined in the "post a photo of" trend on Instagram and shared a picture of herself at her "lowest point" when she suffered from an eating disorder with the caption "TW: ED, ask for help."
The artist later removed the photo and apologized for not providing "sufficient" warning along with the picture.